He (Jeff) has provided marketing professionals across GE with a collaborative measurable process that leverages existing creativity.
At Reuters, we have greatly benefited in our return to growth from our work on innovation with Jeff DeGraff. In ‘Leading Innovation,’ Professor DeGraff captures this process in an engaging and thought provoking manner. This is not a ‘how-to’ book to follow verbatim; this is a pragmatic framework to unlock the unique creativity and capacity for growth in each of us.
As an executive tasked with building out new market opportunities for Prudential Retirement, I found Leading Innovation to be an excellent guide for me and my innovation team leaders. It highlights the importance of the human dynamic and takes the concept of innovation to a very useful, practical level. We now have a framework, a common language, and some great tools to accelerate our efforts.
Innovation is a skill, not a gift. It can be routinized like any other business imperative such as productivity, leadership, or quality. DeGraff shows you the way.
From someone who has been researching how to launch a successful innovation process, all I can say is I wish this comprehensive guide book had been published a whole lot sooner.
Stop waiting for the answers from the corporate planning group and start innovating. With this practical, results-oriented book, you can start making a difference today. Whether you are a department or division manager in a large corporation, a director of a non-profit, or a small business owner, this framework will help you put theory into practice and establish a clear pathway for growth through innovation.